A fast-growing D2C apparel brand headquartered in London, was preparing to scale its operations in India starting with high-volume regions like Delhi NCR and the North East. Their reliance on 3P carriers like Delhivery, DTDC and Xpressbees offered basic dependability but at a high, inflexible cost. Fragmented visibility coupled with lack of control over vendor performance and regional optimization made the model unfit for the complexity of their India footprint.

With growth on the horizon, the global fashion brand needed more than just another delivery partner. They needed a logistics platform and an infrastructure that could adapt dynamically across delivery zones, partners and service levels. The brand partnered with ElasticRun to shift from a single-carrier setup to a modular, multi-partner stack. Using ElasticRun’s Libera platform, it gained control across the first, middle, and last mile - unlocking cost savings and continuous performance optimization. 

 

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